Discover Fitrec was a project that I started and completed my senior year of college. Boston University Fitness and Recreation center was looking for a design installation, so about 20 students competed for the opportunity. After a series of presentations, I was selected to execute my project proposal.
The Ask
As a member of the Boston University Fitrec, you have so many options as far as what you have available to you in the facility. Often times members will join for 1-2 reasons. The goal of this campaign is to encourage members to discover more of what is offered to them and increase participation in all the various of activities.
The Solution
I chose to use the word “Discover” and then in each letter, illustrate all the different activities a member could participate in at Fitrec. This decision allowed for the installation to have two levels. The action word “Discover” can be read from across the gym, but when the viewer comes closer, each letter gives them specifics on what is offered. Because the board liked this idea so much, in the end, they commissioned a series of words.
Discover, explore, play, grow, and inspire.
The Installation
I worked with DGI Printing Company to print and install each vinyl sticker for each of the 5 words.
