WTA 50th Anniversary OOH

To commemorate the Women’s Tennis Association’s 50th Anniversary, the WTA came to us looking for a design in which they could cover a swarm of taxis to drive all over NYC surrounding the US Open and the WTA’s gala event celebrating all of their members.

I designed the custom wraps (5 different designs total) and worked with our lead motion designer to animate the LED toppers. These taxis were not only moving billboards making millions of estimated impressions, but they also carried legends like Billie Jean King, and Coco Gauff to and from WTA events. They were even pictured and posted in their stories on social media.

Creative direction from Gupta Media Design Team Lead, Amanda Sousa Bauhan. Motion design by Renn Bauhan.